3 Things To Consider When Hiring a Freelance Writer

Many anxious webmasters ask frequently about what they should do to hire a freelance writer. Here’s a very simple guide for the first timer, or someone looking to branch out from basic SEO articles.

What do I need from a writer?

Needs vary between sites and between projects. You might have two or three writers helping you with a single site at a given time. Usually the more specialized the service you’re seeking, the more you should budget for that portion of the project. For example, if you need a professional press release or marketing materials, you’ll need to find someone who really knows what they are doing and should plan to pay accordingly. If you’re thinking about 200 articles on health supplements to spin and distribute, you can get a real bargain from just about anyone with a functioning keyboard.

What does this writer specialize in?

It’s rare to find a writer who can do everything you might possibly need for a project. That copywriter who makes killer sales pages might not want to touch a white papers project and the article writer who can prepare bulk articles on toe jam likely hasn’t a clue about how to convert a sale. Some writers offer more varied services than others, but generally speaking, if you stick with a professional who knows her industry and skill inside and out, you’ll get far better results and wind up saving money in the long run on revisions and brand redevelopment.

Will this writer provide the level of service I need?

A major shortcoming of certain tiers of writers is that they aren’t business people. Making $5 an article for regurgitated “research” isn’t a sign that a writer knows the industry and can help you identify your target market. Don’t count on materials tailored to your niche.

It’s simple.

If you know you need the basics, stick with a basic writer – there are plenty to choose from. If you know you need guidance and true professionalism, opt for the professionals. You’ll definitely notice a difference.