Changing Directions Is Okay
I’d like to say for all of those writers out there who think they are trapped – changing directions is okay. In my case, I’ve had to make some changes gradually, and I’m still very much in the middle of change. While I love my webmaster clients and the variety of work that comes in under that domain, I need to focus more on what I know so that I can start building the right kind of brand for the future. I specialize in certain kinds of education, so it only makes sense that I start specializing in certain kinds of educational writing as well.
I do like bit of variety in my life, so I don’t imagine I’d ever turn down a project that fit into my considerable experience or into a niche I thought was fun, but with the amount of certification, background and experience I have, specialization for the majority of my work is simply the future of my writing career.
Some writers specialize very early on, and I did do a bit of specialization in parenting, education and home topics. I still like those topics as well, and I might change directions again. However, for now, I’m going to start working on some serious books and ideas for a website that specializes in education so that I can someday market it separately and even do consulting and presentations to others. Will I be doing those tomorrow? Nope. I still love teaching and writing. Will I be doing them someday? I’m sure of it.
But like those of us who are successful in business know, you have to move forward with steady, certain steps, and that is what I’ve planned. I’ll build the brand and the blog first while also maintaining this one a bit more steadily. Then, I’ll move into more print work and instruction and training. That ought to take me nicely into a semi-retired state close to age 50. Only 20 more years to plug away at it!
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